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Extreme sports brand Nitro Circus teams with Tech 4 Kids for new ride-on toys

Nitro Circus has inked a multi-year agreement with Tech 4 Kids to launch a new line of ride-on toys inspired by extreme sports brand.

The range will include scooters, drift bikes, skateboards, pogo sticks and wagons all based on the vehicles ridden by the stars of the show during the upcoming Nitro Circus Live Tours.

The range will be made available to retailers across the globe from spring next year with more details to be revealed in the coming months.

The first line of toys signify the launch of the first phase of Nitro Circus’ consumer products rollout that will eventually encompass sporting goods, toys, apparel and headwear and video games.

“We are very excited about this multi-year partnership with industry leader Tech 4 Kids,” said Peter Maule, Nitro Circus’ global head of licensing. “Its creative design and technology will bring real innovation to this category and put smiles on kids’ faces all around the world.”

Brad Pedersen, president and CEO, Tech 4 Kids, added: “It’s a natural fit for us to partner with Nitro Circus. With Tech 4 Kids’ Outer Edge brand history, we are very excited to take our outdoor category to the next level.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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