Extreme has partnered with the Keep a Breast Europe Foundation and is set to run a month-long campaign with Movember to raise vital awareness for both cancer charities.
Keep a Breast, headquartered in the US, is the leading global youth-focused breast cancer organisation and has seen huge growth in Europe, Canada and Japan in the last three years.In 2014, the charity will launch their first ever campaign in the UK with Extreme on board as one of their main partners.
Extreme will be working to spread the message to their community about the importance of prevention and early detection through campaigns such as ‘I love boobies!’ and ‘#CHECKYOURSELFIE’ and Extreme athletes will be actively demonstrating their support at a number of events throughout the country.
The sports and lifestyle firm is also collaborating with Movember, a charity raising awareness for male cancer.
All Extreme staff and athletes be backing the Movember campaign by growing moustaches next month and the brand will actively promote the cause throughout the UK, with Extreme athletes will assist the charity with activities and events.
"Both charities are not only great causes, raising funds for cancer research, but this collaboration also sees Extreme working with a group of like-minded people who understand that life is for living," said Ryan Maxwell, marketing manager of Extreme.