Fabletics teams with Demi Lovato for new activewear

Fabletics is joining forces with actress and singer, Demi Lovato, for a brand new limited edition capsule collection.

Dubbed Demi Lovato for Fabletics, the new line boasts standout pieces reflecting Lovato’s music, plus it will also support the brand’s ongoing partnership with the United Nations Foundation’s Girl Up campaign.

"When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength,” said Kate Hudson, co-founder of Fabletics.

“Demi embodies so many elements of the Fabletics brand in such a unique way; she’s a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics.”

The collection will launch in May 2017, which will include tops and leggings, while a full performance line will roll out in August 2017 spanning bras, jackets, tops and more.

Lovato added: "I am thrilled to lend my voice to such a powerful brand and organisation, both of which represent many of the values I stand for – particularly the importance of empowering girls.

“Being involved in the creative design process while being able to have a daily impact on young girls’ lives around the world is so rewarding to me, making this initiative very dear to my heart."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Genius Brands signs 20-year deal with Marvel for Stan Lee

Stan Lee Universe LLC, Genius Brands International’s Genius Brands-controlled venture with POW! Entertainment, has signed …