Factory Rights and Pets at Home partner on Off the Leash and On the Prowl campaign

Factory Rights and the UK pet retailer, Pets at Home, have launched a content marketing partnership for Rupert Fawcett’s animal cartoon properties, Off The Leash and On The Prowl.

As part of the deal, Factory will create a series of bespoke animated videos for Pets at Home’s social channels, to help raise awareness of pet related issues and to celebrate having pets as part of the family.

Most recently, Bonfire Night, a bespoke episode of Off The Leash premiered on Pets at Home’s Facebook, and has had a total reach of 432k so far.

The partnership was developed following the ‘amazing response’ to one of Rupert Fawcett’s Off The Leash animated episodes, The Weigh In which Pets at Home shared on their Facebook page earlier this year, and reached over 12 Million views .

Pets at Home will also run a series of competitions plus share Off The Leash and On The Prowl content regularly across all social and print platforms, including the pet retailer’s VIP Newsletter and VIP Magazine, which has already featured an interview with Rupert Fawcett in its summer edition to brilliant response from readers.

This marketing partnership runs until May 2019, and will see Pets at Home use existing Off The Leash and On The Prowl cartoons, videos and they will host competitions to win branded merchandise.

Anya Hollis, head of marketing and brands, Factory Rights, commented: “We are so excited to be launching new content for Off The Leash and On The Prowl with our good friends Pets at Home. 

"Both brands are incredibly popular and we could not think of a more perfect partner than the UK’s biggest pet retailer to showcase even more of Rupert’s incredibly humorous and insightful work.”

With a million followers collectively on Facebook and millions of views accumulated for the Off The Leash animated videos across all social platforms, Rupert Fawcett’s popular dog and cat cartoon brands are growing from strength to strength with animal lovers across the globe.

Specialising in pet food, pet-related products and accessories, Pets at Home have over 440 stores across the UK and have built a brilliant online presence with over 400,000 followers on Facebook and 71,000 on Twitter.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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