Applications were lodged with the Mexican Institute of Industrial Property for products spanning hats, whips and toys.

Family of El Chapo wanted to develop licensing programme around cartel kingpin

The family of El Chapo had attempted to trademark his name in a bid to create a licensing programme around the recently captured Mexican drug kingpin.

The Guardian reports that, according to applications lodged with the Mexican Institute of Industrial Property, the family had plans to launch El Chapo products across clothing, watches, hats, toys, sporting goods, saddlery and whips.

IMPI rejected the request as a result of El Chapo, real name Joaquin Guzmán, being a wanted fugitive.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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