Fanatics strengthens international business with Matthew Primack hire

Fanatics, the leading global digital sports platform, has announced the appointment of Matthew Primack as Senior Vice President, International Business Development.
Primack, who began in his new role this month, will be responsible for building on Fanatics’ strong international growth through the acquisition of new rights and commercial routes to market.
Fanatics’ international presence has grown significantly in recent years, with the company now operating more than 40 offices, manufacturing facilities and fulfilment centres in 11 countries across the world. Primack, who will be based in London, will look to enhance Fanatics’ world class business development function, capitalising on the company’s innovative business model and global capabilities to establish new long-term partnerships.
Primack was previously the long-term Senior Vice President at IMG Licensing, responsible for leading a global team of specialist sales, marketing, product and operations executives. In his leadership role at IMG, Primack designed and delivered licensed consumer product extension businesses for a broad portfolio of high-profile brands in sport, entertainment, gaming, corporate IP, and celebrity personalities. He will report into Fanatics President of Business Affairs, Gary Gertzog.
“Matt’s experience and extensive network within the world of sport and entertainment will be invaluable as we look to accelerate our international growth,” said Gertzog. “Fanatics has an established global business that serves millions of sports fans across the world every year and Matt’s expertise will help us to build new partnerships to enable us to reach more fans, whichever team they support and wherever they are in the world.”
Zohar Ravid, currently General Manager and Head of Corporate Development for Fanatics’ International business, will shift his focus into a new role to lead Global Corporate Development across all of Fanatics’ businesses. From mid-2022 Ravid will be based out of Fanatics’ New York office and alongside his new responsibilities will continue in his work with the company’s global partners.
Fanatics partners with many of the largest sporting organisations in the world including Manchester United, Chelsea, Paris Saint-Germain, Bayern Munich, Atletico Madrid, The FA, UEFA, NFL, NBA and Formula One.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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