The pop culture specialist Fanattik just can’t keep out of the licensing industry media at the moment, this time underlining its commitment to fighting the influx of unofficial and unlicensed product in the pop culture space.
Speaking with Licensing.biz, the gift and accessories firm has highlighted the issue of ‘unwanted counterfeit products’ taking up precious shelf space at events and conventions amid a ‘huge pop culture scene and licensing sector.’
Fanattik’s Anthony Marks has stated that ‘with the focus of many gift licensee’s being understandably on the latest film release,’ older cult-status titles have been “left at the mercy of fakes.”
Now, with a growing portfolio of these cult-status properties that includes the likes of Rambo, The Godfather, Jaws and Scarface, Fanattik wants “to give fans an officially licensed alternative to the unlicensed product.”
“We are actively working with comic conventions and local councils to walk the halls at various cons to identify unlicensed product,” said Marks.
It’s no secret that the pop culture is seeing a current boom in business with comic book, horror, and sci-fi IP and brand owners commanding stand out presence both at global licensing shows such as Licensing Expo and within retail – including mainstream and high street retailers.
Recent years have also seen the convention space gain greater momentum. While it has historically been the unbridled fandom that has played a huge part in fuelling the popularity of this once upon a time underground sector, Fanattik has underlined the importance of stamping out the swell of unlicensed product, and keep merchandise in the space high quality and at a premium.
“The pop culture scene is huge. Yes, our product will appeal to a die-hard fan who dresses up as their favourite character for Comic-Con but, due to the price points, we think it is equally appealing as a gift for a casual fan,” concluded Marks.