The award-winning pop culture specialist, Fanattik has renewed its gift and collectibles licence with the video game studio, Rare, in a partnership brokered by Tinderbox, the digital media division of Beanstalk.

The pan-European licence covers Rare’s smash hit Sea of Thieves, the pirate-themed video game with 20 million players, as well as classic titles created by the studio including Banjo-Kazooie, Battletoads, Viva Piñata, and more.

Anthony Marks, MD at Fanattik, said: “We worked closely with the Rare team prior to the launch of Sea of Thieves back in 2018. With regular updates and features being announced all the time, this is a game that continues to excite gaming fans. As well as product for the general trade, we have been working on a lot of exclusive product for the official online store as well as selected gift retailers here in the UK.”

Gaming merchandise, which was already a growth area for the gift trade, has exploded given the millions of people who are gaming more due to having to spend more time at home during the pandemic. Fanattik and Rare now look to capitalise on this growth with gaming gifts and collectibles for Rare fans.

With Fanattik unable to exhibit this year at Toy, Spring Fair and Nuremberg, buyers have been invited to book video appointments with the team to learn more about the new products coming to market.

Luiz Ferreira, head of sales at Fanattik, said: “We are looking forward to bringing the trade up to speed with all our new release information, not just for Sea of Thieves, but all the other classic games that Rare has been behind.”

For further details and to book a video appointment, please contact hello@fanattik.co.uk