Fanattik takes gaming portfolio to next level with major Bethesda Softworks extension

Fanattik, the award-winning pop culture specialist, has renewed and greatly expanded its licensing agreement with global video game giant, Bethesda Softworks.

The revamped and powered-up license will result not only in the continuation of Fanattik’s existing ranges featuring Fallout, The Elder Scrolls, DOOM and other popular Bethesda Softworks titles, but will also include upcoming new releases such as Redfall.

Additional territories beyond Europe that are now covered include Australia and the MENA region. 2022 is the self-proclaimed ‘Year of Exports’ for Fanattik. The company will be focusing on expanding its licensed gift ranges, which are currently available from market-leading pop culture retailers from Dubai to Germany, and Bethesda Softworks branded product will be part of this push.

As well as homeware, home décor and gifts, Fanattik will invest heavily in expanding its ranges of ‘affordable collectibles’ throughout this three-year extension.

Anthony Marks, M.D Fanattik, says: “Bethesda Softworks has such a rich heritage; we are looking forward to getting our teeth into both new and old titles and creating additional ranges of affordable gifts and collectibles that will continue to sell well for all our retail partners within Europe, and now beyond.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

BLE closes applications for Retail Mentoring Programme after record intake

Brand Licensing Europe (BLE) has officially closed applications for its Retail Mentoring Programme (RMP) for …