NBCUniversal International Studios, Channel 4 and Fanmoji have teamed up to launch MICmoji, a new app boasting Made in Chelsea-inspired emojis.
Available from today to coincide with the launch of the latest series of the E4 show, the MICmoji faces plays out key themes from the show, including glamour, dating and partying.
‘Whether fans want to send an emoji of Rosie Fortescue pouting, Mark Francis-Vandelli looking regal or Jess Woodley channeling excitement, MICmoji is there to help’, read a statement from NBCUniversal.
The app also boasts a MIC Yourself feature which allows fans to take a selfie and superimpose a variety of stickers around their shot.
Available on iPhone and Android, MICmoji, the app enables users to attach stickers to their iMessages, emails, WhatsApps and Twitter and Facebook posts.
"Made in Chelsea was the perfect show to get the Fanmoji treatment," said Tim Webber, Fanmoji founder.
"It has a highly engaged and passionate audience that not only love to chat about the show amongst themselves but take elements of it into their everyday lives. Essentially they have their own language and MICmoji gives them an even more fun and visual way to bring that to their messages. With the support of NBCUniversal International Studios and Channel 4, we’ve found a great way to tie the app into the show on a weekly basis; so look out for updates over the coming months.”
Dominic Burns, SVP, brand management at NBCUniversal, added: "We know that the Made in Chelsea fans love to engage with the show via social media platforms on their mobile phones. This new offering will enrich that engagement and Fanmoji’s plans to regularly update the emojis and stickers throughout the series will keep the app fresh and relevant."