FanSets and Asmodee bring magic to the collectable pins space with first KeyForge line-up

FanSets LLC has partnered with the tabletop gaming giant, Asmodee to bring a dose of magic to the enamel pins space, with the launch of a series of collectables based on the popular card game title, KeyForge. The range will be launched to fans and collectors across the US, Canada, and the UK.

The series will feature KeyForge characters from every house, including the newly premiered house Unfathomable, and will be available in Summer 2021. The new deal is the latest in Asmodee Entertainment’s continued expansion into licensed opportunities for its portfolio of popular board game and card game titles.  

For FanSets, meanwhile, this deal expands their collector-focused product line and is the team’s first tabletop brand partnership. 

“We are excited to announce this new partnership just in time for fans to explore the newly released KeyForge game set Dark Tidings,” said Alexander Thieme, licensing manager for publishing and consumer goods at Asmodee Entertainment. “FanSets’ fantastic enamel pins provide our fans a way to represent their allegiance to their favorite houses. We’re thrilled  to work alongside the talented team at FanSets to bring such a great, sought after collectible to our fans!” 

KeyForge is the world’s first Unique Deck Game. Fans play as the mighty Archons and, using  their team of vault warriors, race to forge keys to unlock the secret vaults of the Crucible, a  world in which anything is possible and nothing is predictable. Fans of KeyForge all have favorite cards and houses, either because of the colorful and dynamic artwork featured or  because of the card’s power on the table, and now they can represent their favorites with  equally dynamic enamel pins. 

“Our customers are collectors, hobbyists, and passionate fans,” said FanSets co-founder Lew Halboth. “We love tabletop games and are putting every ounce of that passion into developing these KeyForge pins. We know fans will love them because we love them. We are excited to add Asmodee Games as one of our key licenses going forward and we look forward to working with their passionate team.” 

The first of these releases is planned for Q3 2021 and pins will be available at hobby and specialty shops and online. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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