Farah Merhi takes Inspire Me! Home Décor brand to QVC

After founding Inspire Me! Home Décor in 2012, social media influencer Farah Merhi is taking the brand’s first collection to QVC in the US.

Brokered by CPLG, the QVC debut will feature various homeware items, spanning oil diffusers, mirrors, bedding, rugs and more, with prices ranging from $40 to $350.

“I am thrilled to be launching my first-ever collection with QVC. Designing the line has been a fantastic experience and has given me the opportunity to create a range of products that truly reflect my style and personality,” said Merhi.

“QVC is the perfect platform for the debut of my line because of its loyal customer base, which trusts in the QVC brand and enjoys discovering new and exciting products. I can’t wait to showcase my collection to QVC customers.”

Inspire Me! Home Décor originally started out on Instagram and has since garnered 4.3 million followers, bringing classic designs to homes.

Ken O’Brien, SVP of merchandising for QVC, added: “Like so many others, we have been following Farah on social media for quite some time. She is one of the most influential names in home décor and that success is a testament to her passion for design and her dedication to her followers.

“It’s been exciting working with Farah to finally bring her inspiration to life, and we can’t wait to debut her collection to her social media fans and QVC customers.”

The collection will be available from September 22nd via QVC. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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