Rocket Licensing has secured a new deal for the design brand A-Z with apparel and gifting specialist, Fashion UK.
Using design material from the guides, as well as the logo, Fashion UK will produce a range of A-Z daywear, nightwear, underwear and wearable accessories for children and adults.
The day range will include A-Z outerwear and onesies, while the accessories collection will feature caps, belts, beanies, scarfs and gloves.
The line is expected to hit retail in Q4.
"The A-Z guides and their logo have been widely known and loved in the UK for nearly 100 years and are now the inspiration for an exciting design brand," said Gurdev Mattu, MD of Fashion UK. "We are thrilled to be bringing this iconic name to a stylish range of daywear, nightwear and accessories for the very first time."
Rob Wijeratna, joint MD of Rocket Licensing, added: "We are delighted that one of Britian’s most recognisable design names has inspired a wide range of clothing from a major player in licensed apparel and accessories.
"And we’re also delighted too that the achievement of the A-Z’s creator is being celebrated on stage. Nearly 90 years after it first appeared, the A-Z of today is not just a great guide but a major brand, a fashion icon and a star of the stage."