New collection based on shape-shifting toy concept

Fashion UK to create Turizmo t-shirt range

Licensing agent JELC has agreed a new deal with Fashion UK for a t-shirt range based on new shape-shifting toy Turizmo.

Turizmo features an other-worldly group of metal creatures that shift from robot-like characters into vehicles. Turizmo Studios, the concept’s creator, has the rights to use 30 manufacturers’ top models and logos as part of its shifting concept, including Subaru, Toyota, KIA, Hyundai and speciality vehicle manufacturers such as Koenigsegg. 

As well as digital avatars from Mishme, wall art from Wallsauce and t-shirts from Fashion UK, JELC also sees strong opportunities in publishing, gaming, trading cards, a variety of mobile content and toys.

JELC’s daughter company, Brand Extensions Russia, has already developed a back to school licence with product now in the market and has just secured a publishing deal.

Fashion UK’s Gurdev Mattu, said: “Turizmo Studios has created an incredible set of characters that will look amazing on t-shirts. The attraction of great artwork plus some of the World’s leading car brands makes the opportunity to partner with Turizmo truly fantastic for us.”

Jane Evans, director of JELC, added: “With its fabulous graphics and a stunning selection of famous auto names included in the concept Turizmo has amazing potential as t-shirts. Thanks to Fashion UK it will do just that. This deal with will embrace and enhance the licence; it’s a perfect fit for Turizmo.”

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