FC Barcelona taps IMG for Southeast Asia licensing programme

Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region.

Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and fashion apparel, accessories, luggage and bags, gift and novelty, homeware and textiles, and digital and tech product categories.

Miki Yamamoto, SVP of Licensing, IMG, says: “FC Barcelona is one of the most recognised football clubs in the world and there’s huge untapped potential for brand extension in Southeast Asia, particularly in countries like Thailand, Indonesia and Malaysia, where football has always been extremely popular. This, combined with Barça fans’ unwavering passion for the club and desire to show support for their team, presents extensive licensing opportunities in the region.”

Barça Licensing and Merchandising (BLM) is working with leading companies like IMG to expand FC Barcelona’s lifestyle footprint and provide a 360-degree merchandising experience for Barça fans around the world.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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