The firm is celebrating its 70th anniversary next year.

Ferrari to ‘aggressively explore the luxury goods space’ in 2017

Ferrari is set to launch a new line of luxury goods in 2017, coinciding with the brand’s 70th anniversary.

The brand has stated it will be ‘aggressively exploring the luxury goods space’ next year, with Ferrari claiming its new line of products will be ‘akin to its luxury performance sport car offering’.

Ferrari’s Q1 2016 results showed that the firm’s sponsorship, commercial and brand revenue increased eight per cent to $136 million in the first quarter.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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