Fiddes Payne is rolling out two new flavours to the Jamie Oliver pulses and grains collection, including Punchy Jerk Rice and Smoky Veggie Chilli.
These two items will be added to the other eight products in the range, which will be priced at £2.29.
This launch coincides with the debut of Jamie Oliver’s latest recipe book, 5 Ingredients: Quick & Easy Food, which will showcase some of the Naked Chef’s products, some of which have been developed in conjunction with Fiddes Payne.
"Working with Jamie Oliver has been both exciting and inspiring since the word go. We are excited to be running this fantastic on-pack promotion across our pulses and grains range to support Jamie’s book launch, giving shoppers the chance to win an amazing range of prizes,” said Caroline Hughes, head of innovation and marketing at Fiddes Payne.
"Our Jamie Oliver ranges are understandably hugely popular and we are thrilled that Jamie has chosen to include these in his brand new recipe book.
“We firmly believe that meals should not have to sacrifice any nutritional value in exchange for taste, which is why the spelt and lentil pouches in the Quick & Easy recipe book have been developed to ensure they deliver on nutrition, without hurting our consumers’ pockets or waistlines."
Each of the promotional packs will be on sale from Sainsbury’s, Waitrose, Tesco, Morrisons and Co-op stores from September 1st to November 31st.