Friday, September 13th is the final deadline for interested parties to submit their entries for License This – the competition which allows new creative concepts the chance to break into the global licensing industry.
The challenge is open to any new property with roots in publishing, art and design, television or digital media, and which has no merchandising deals already in place or pending.
Judges will choose a shortlist of four properties which are then pitched live to the panel at BLE on Thursday October 17th. The winner gets a fully furnished stand at BLE 2014 in order to bring their property back to market.
This year’s judging panel is chaired by David Riley, MD of Egmont Publishing Group. He is joined by Darran Garnham, chief business development officer at Mind Candy, Bettina Koeckler, SVP EMEA Fox Consumer Products, and Aysha Kidwai, MD of Indigo Lens.
Entry forms can be downloaded from www.brandlicensing.eu.