The Finnish design brand CupOfTherapy, along with its global master licensing agency and business development partner, Ferly Co has signed a raft of regional licensing agencies as the property looks to grow its presence across selected Asian territories.
Daewon Media Co. has come on board to represent the brand in Korea, Gaia Inc. in Japan, and Forkids (HK) Promotion Company for Mainland China, Hong Kong, Taiwan, and Macau.
“Forkids is delighted to represent a meaningful brand – CupOfTherapy. CupOfTherapy resonates with and provides comfort to people who are going through some tough times or suffering from anxiety or depression,” said Eric Fong, chief executive officer, ForKids Promotion Company.
“The books will be out this summer in Greater-China regions and we also have stationery licensee, social media, and a range of promotion programs lined up. Forkids wish to promote the message ‘Mental Health Made Visible’ to everyone.”
CupOfTherapy is a Finnish concept that introduces important themes of wellbeing and mental health through distinctive and approachable animal figures. It has has become a social media phenomenon since the launch of its original book CupOfTherapy published in 2017 by the Finnish publishing house Otava.
In 2018, MUJI then published the book under the title Dai Jo Bu translated Is Everything OK. The CupOfTherapy concept encourages people to reflect on their life and find comfort, encouragement, and joy in simple things as well and acknowledges the importance of having dialogue around mental health issues.