Finsbury Food Group and Diageo launch new Baileys Marbled Celebration Cake with more to come for 2021

Cake manufacturer Finsbury Food Group and Diageo are strengthening their successful partnership by introducing the Baileys Marbled Celebration Cake to its growing Baileys range. Featuring traditional Baileys-infused frosting, the cake is on sale from September in Morrisons, Asda, Sainsbury and Tesco.

Since 2018, Finsbury Food Group has been working closely with Diageo on its Baileys and Guinness brands to introduce the first range of adults-only cakes to supermarket shelves.

Successfully launching the Baileys Freakshake Cake, Baileys Chocolate Yule Log, Bailey’s Salted Caramel Cupcakes and most recently, the Wimbledon inspired Baileys Strawberries and Cream Cake, Finsbury has now created a cutting edge product that celebrates the signature flavourings of Baileys, teamed with the new, trending, marble technique.

Jack Cook-Broussine, brand manager for Finsbury Food Group, said: “As our Baileys range continues to do so well, demonstrated by the retailers’ response, we’re keen to continue working hard, creating delicious cutting-edge cakes that deliver something different to the cake fixture.

“As the autumn months approach, we want to give consumers a product that echoes current trends in the baking industry, at ease. Think, sat by the fire on a drizzly day with a piping hot cup of tea and slice of Baileys Marbled Cake. We see huge opportunities to build on the momentum of the range and continue to add more exciting SKUs in the future.”

Declan Hassett, senior licensing manager at Diageo, added: “We continue to work with Finsbury developing the ongoing success of the range. The marble effect is something we’ve wanted to put our Baileys stamp on for a while, we’ve been working hard to stay ahead of the curve and achieve the most beautiful design that still has that delicious, mouth-watering, signature Baileys taste, well loved by many.

“We have already enjoyed great success with Finsbury and our range of Baileys-infused cakes, and we have no doubt this is going to be one to be enjoyed throughout the rest of the year and beyond.”

The full range of Baileys cakes includes: Baileys Hot Chocolate Freakshake Cake, Baileys Chocolate Yule Log, Baileys Salted Caramel Cupcakes and Bailey Strawberries and Cream cake. New additions to the range are planned for 2021.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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