Finsbury Food Group extends its partnership with Thorntons, and we can all be happy about that

Finsbury Food Group has detailed a three-year extension to its long-term partnership with the chocolatier Thorntons, a collaboration that has driven the celebration cake market for the past 20 years.

Finsbury has developed a range of premium products through a licensing arrangement with the Thorntons business. Thorntons full cake range with Finsbury includes celebration cakes, including classic flavours such as sticky toffee and triple layer chocolate, cupcake platters, FTG Bars and the much-loved Bites, designed to make bitesize moments special, with flavours ranging from chocolate fudge brownie to caramel shortcake made with Thorntons’ traditional recipe toffee sauce.

The businesses will continue to work together until 2023, with future developments including the launch of treat bars, and further updates to the bites ranges, including seasonal, and cupcake platters.

 Jack Cook-Broussine, brand manager at Finsbury Food Group, said: “Our relationship with Thorntons is one of the longest in the industry, a true testament to the partnership we have built and the team’s ability to monitor changing consumer trends and develop products that capture the imagination of the consumer.

“We have seen huge success throughout the years of working together, particularly with our scrumptious bites products which are perfect for making bitesize moments special.

“With 20 successful years under our belt, it’s brilliant to be able to extend our partnership by another three years, particularly after what has been a challenging year for the cake industry overall. We are looking forward to seeing what 2021 brings for the brand.”

Fiona Morgan, head of Foodservice Ferrero UK & Ireland, at Ferrero UK Ltd, added: “It is through our strong partnership with Finsbury that we continue to drive the celebration cake market. There’s no denying it has been a challenging year for all, but we hope to bring some joy to consumers with our cakes this Christmas. Thorntons is also a strong player in the cake bites market, and we are excited to refresh our delicious bites ranges in the near future.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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