Firebox partners with comedy TV channel Dave to launch the Flat Pack Pub

The quirky gift retailer, Firebox has partnered with the comedy TV channel, Dave to launch of the world’s very first Flat Pack Pub. It follows a study of 2000 adults which found that 53 per cent of us are more excited about a trip to the pub than reuniting with extended family.

The 15-piece home assembly kit has been specially crafted to help thirsty Brits who have found themselves locked out of beer gardens due to the mass block bookings and lack of outside spaces upon the re-opening of pubs across the country this month.

The ‘build your own’ boozer follows widespread reports of pubs up and down the country selling out of bookable tables for months. Dave’s findings revealed that three quarters (75 per cent) of thirsty Brits have been unable to secure an outside booking at their favourite local once the rules relax from April 12.  

 The Flat Pack Pub affectionately nick-named ‘Dave’s Barrel of Laughs’ provides the perfect prescription to help counter lockdown pub limbo. The fully articulated pub can be assembled in minutes and features a solid stained wood bar, realistic backdrop and two bar stools.

All the materials have been weather treated, making Dave’s Flat Pack Pub suitable for interior and exterior use. 

 Comedian Jon Richardson, who famously has his own pub The Dog & Bastard in hit UKTV Original series Meet the Richardsonsstars in the demonstration video which showcases the versatility of the world’s first buildable boozer. 

 Luke Hales, channel director for Dave, said: “Everyone loves a local pub and it doesn’t get more local than this – in the garden, in the lounge, in the bath – we’ve designed a pub that fits in anywhere.

“We know many people feel locked out when it comes to pub bookings so this is the perfect excuse to have a lock in at your very own local’. And just like Jon Richardson and Lucy Beaumont in Meet the Richardsons – we realised, if you can’t get to the pub, build one at home.” 

 Original Dave research found that a quick witted fifth (21 per cent) of adults made pub bookings whilst Boris Johnson was announcing the lockdown exit plan on live TV. In a desperate dash to secure space, on average there were eight bookings per person at four different pubs, with a third (32 per cent) of people admitting that they would travel over an hour to be able to sink a swift one. 

 One in five (22 per cent) said they were ready to splash the cash and drop over £50 on the bar tab on the first visit back whilst the average Brit is set to spend £31.50. 

Three quarters (74 per cent) agree that we have become handier during lockdown with almost a third (31 per cent) admitting that they have turned to their newly discovered DIY skills to recapture the pub experience on a small scale in their homes by setting up a bar area, buying cocktail making equipment and purchasing drinks trolleys.

The most pint-parched city was Coventry, with 37 per cent of Coventrians admitting they had made a booking during the lockdown announcement.   

 When it comes to age however it’s youngest finger first, as the tech-savvy 18-24 year olds were hottest on the booking forms – with many expecting to enjoy their first legal drink after a year in lockdown. 

 Dave’s Flat Pack Pub was inspired by returning series Meet the Richardsons, which starts tonight at 10pm on Dave

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling …