Fireman Sam, Spider-Man and Batman among kids’ favourite heroes

To mark Prince George’s 4th birthday, Mattel on behalf of Fireman Sam, carried out a national survey with little ones to discover who their modern day hero was.

Mum and dad topped the list of 50 heroes, while the unlikely addition of Simon Cowell and Bruce Lee also make the cut.

Unsurprisingly, famous characters such as Wonder Woman, Batman, Spider-Man, Star Wars’ Rey and Mattel’s very own Fireman Sam were also selected as kids’ heroes.

Even though mum took the top spot on the listing, dad wasn’t far behind with a difference of two per cent, coming in second place.

“We are delighted to have celebrated Prince George’s 4th birthday by discovering which iconic fictional characters and real life heroes are hugely important to modern children growing up,” said Helen Genia, senior consumer products category manager at Mattel Emea and UK.

Check out the complete list below:

  • Mum
  • Dad
  • Lionel Messi
  • David Walliams
  • David Beckham
  • My teacher
  • Spider-Man
  • Batman
  • Harry Potter
  • Little Mix
  • Ed Sheeran
  • Superman
  • Simon Cowell
  • Arianna Grande
  • Ironman
  • Grandmother
  • Grandfather
  • Fireman Sam
  • The Incredible Hulk
  • Ant and Dec
  • Thor
  • Jack Sparrow
  • Wonderwoman
  • Matilda
  • Luke Skywalker
  • Hermione Granger
  • Olly Murs
  • Wayne Rooney
  • Stampylongnose
  • The Rock
  • Husain Bolt
  • Zoella
  • Justin Bieber
  • Harry Styles
  • Darth Vader
  • Willy Wonka
  • Han Solo
  • Neymar
  • Rey from Star Wars
  • Gareth Bale
  • Sir David Attenborough
  • Prince Harry
  • Kate Middleton
  • Fin from Star Wars
  • Prince William
  • Jessica Ennis-Hill
  • Indiana Jones
  • Steve Backshall
  • Bruce Lee
  • Will Smith

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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