First Barbie Blu-ray hits retail

Barbie in the Pink Shoes will be Mattel’s first Barbie feature to be released on Blu-ray.

The CG animation is the second feature for Technicolor’s Digital Productions division, having delivered Barbie: A Perfect Christmas in November 2011.

The firm delivered the front-end pre-production – art directions, design, storyboards/storyreel, editorial and production management – as well as direction, CG animation and audiovisual post-production for Barbie in the Pink Shoes.

"When clients entrust us to represent well-established global brands like Barbie, we take that responsibility very seriously and endeavour to produce entertainment of the highest standard to reflect the brand," said Tim Sarnoff, president of Technicolor Digital Productions. "We look forward to collaborating with Mattel again."

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