The first collection of Hello Kitty luxury home ware has hit retail, courtesy of the textiles company, Ashley Wilde.
The new product is the debut line in the collaboration between Sanrio and the home and lifestyle brand Designers Guild.
The deal sees Ashley Wilde sign a range of homeware products, including bedding, cushions and wallpaper.
The first Designers Guild and Hello Kitty print, Doll’s House’ launched on bedding exclusive to Next this month and will be followed by two further bedding sets launching in John Lewis this autumn.
This range is just part of a wider category launch for the collaboration that will include greetings cards and gift wrap from Gemma, apparel from Fashion Lab and stationery from Blueprint.
Sanrio also confirms that further categories are currently in negotiation.