First Moonbug Kids branded channel launches in Italy through Mediaset broadcast partnership

Moonbug Entertainment has formed a new partnership with the Italian media company, Mediaset, to launch the first Moonbug Kids branded channel to the territory, available through the Mediaset Infinity digital platform.

Under the partnership, the subscription based channel will offer families across Italy access to Moonbug’s roster of shows including CoComelon, Blippie, and Little Baby Bum. New content will be added each month.

“Moonbug is committed to creating content and experiences that are fun and enriching, and we are thrilled to continue bringing our premium catalog of shows to families across Europe,” said Nicolas Eglau, managing director EMEA and APAC, Moonbug.

“This partnership with Mediaset, the number one broadcaster in Italy, speaks to our mission for future expansion and solidifies our footprint as a leading brand for children across the continent.”

Moonbug’s programming is recognised and enjoyed for allowing children to learn and grow by promoting healthy values like compassion, empathy and resilience. Through its visuals, kids can connect with relatable narratives like eating vegetables and getting ready for bed as well as singing-along to playful nursery rhymes that help them learn letters, numbers, animal sounds, colors and more.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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