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The retail store will sell a new line of Psycho Bunny sportsware.

First Psycho Bunny retail store opens in Panama City

Genius Brands International and Neroli have opened its first dedicated Psycho Bunny store in Panama City.

A Squared Entertainment, the licensing agent for Psycho Bunny is teaming up with GBI and Neroli, to offer a full line of Psycho Bunny sportswear.

Robert Godley. co-founder of Psycho Bunny, said: “Genius Brands continues to expand the Psycho Bunny retail program around the world by aligning with partners such as Neroli.

“Neroli has been a committed partner, dedicated to conveying the Psycho Bunny brand to consumers throughout Latin America. By opening the brand’s flagship retail store in Neroli’s headquarters’ city, we know Psycho Bunny will continue to benefit from the personalised attention and strategic development provided by Neroli.”

Since its creation 10 years ago, Psycho Bunny has expanded its line of apparel from ties, to polo shirts, sport shirts, sweaters, hoodies, scarves and accessories.

Stone Newman, president for global consumer products at GBI, added: “Offering a full line of Psycho Bunny sportswear to consumers in a brand-immersive retail environment demonstrates the timeless appeal and value of the Psycho Bunny look and lifestyle.

“Neroli has been a committed partner, dedicated to conveying the Psycho Bunny brand to consumers throughout Latin America."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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