Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from 20-22 September at ExCeL London.

Reflecting the event’s truly European nature, the list boasts a large number of companies already confirmed from Belgium, France, Denmark, Germany, Finland, Italy, Lithuania, Netherlands, Norway, Portugal, Slovenia, Spain, Sweden and Switzerland, including The Smurfs, Chefclub, Gallimard Jeunesse, GO-N, Le Petit Prince Licensing, Perfetti Van Melle Group, Planeta Junior, Sophie La Girafe, Spain Licensing Pavilion, Asterix, AC Milan, TF1 Licensing, Toei Animation Europe, Tour de France & Dakar, Alpha Group, Ferly, Mediatoon Licensing, Roadsign, Millimages, Sagoo, Xilam Animation, Rights & Brands and many more. See the full list here.

Brand new to the show this year are Van Gogh Museum, License This! winners Sophie Jonas-Hill and Joel Mercer of Seed Folk, Le Petit Prince Licensing, Chefclub, Outfit7 and Nelly Jelly World.

Marijn Veraart, Licensing Manager, Van Gogh Museum, says: “We are tremendously excited to connect with our industry peers in real life again and look forward to showcasing opportunities to celebrate the Van Gogh Museum’s 50th anniversary together in 2023. You will find us at BLE, where we invite you to explore the inspiring world of Vincent van Gogh through his world-famous art and life story”

Thomas Riviere, Brand Manager, Le Petit Prince, says: “The Little Prince is back at BLE! On the occasion of the 80th anniversary of The Little Prince in 2023, we’re inviting BLE visitors to come and meet The Little Prince Licensing team on Stand C150 to discuss new licensing opportunities. An anniversary celebrated all over the world: exhibitions, shows, new products, new licenses, new 2D animated TV series!”

The event sees many familiar names return this year, showcasing some of the world’s biggest brands and capturing the breadth of the industry with a wide variety of names confirmed across all key sectors of licensing ranging from entertainment to sports, and gaming to heritage. Exhibitors include:

• Character & Entertainment: Aardman Animations, Acamar Films, Animaccord, BANDAI NAMCO Europe, Banijay Brands, Bulldog Licensing, Caroline Mickler, Crunchyroll, Cyber Group Studios, Hasbro, Le Petit Prince, Mattel, NBCUniversal, NECA, Penguin Ventures, SEGA, Sanrio, Rocket Licensing, Rainbow, The Pokémon Company, The Smurfs, Warhammer, Studio 100, Sony Interactive Entertainment Europe, TF1 Licensing, Toei Animation, Walker Books, Wildbrain CPLG, WWE, and more.
• Brand & Lifestyle: Admiral Sportswear, art ask agency, Imperial War Museums, Metrostar, Natural History Museum, The National Gallery, Tour de France & Dakar, V&A (Victoria & Albert Museum), Yale University, Beanstalk, Tinderbox, TSBA, Pink Key Licensing, Perfetti Van Melle, AC Milan, Metrostar, Dorna Sports, Roadsign, Brandgenuity, Golden Goose, and more
• Art, Design & Image: Caroline Mickler, Vicki Thomas Associates, Scatterbrain Studios, Sophie Jonas-Hill and more. 

The event returns to London this September with a new fashion theme, which will include a world-renowned keynote, daily themed catwalk shows, product showcases and conference sessions.

Companies wishing to find out more about exhibiting or sponsorship opportunities, please email greg.mcdonald@informa.com or cassius.anderson@informa.com

Visitor registration is open now at www.brandlicensing.eu