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Fisher-Price extends master toy deal with Silvergate Media for Octonauts

Fisher-Price has signed a three-year master toy renewal deal for the popular pre-school series, Octonauts.

The renewal is the result of an extended partnership with the international TV production and licensing company, Silvergate Media and will see Fisher-Price develop new pre-school play-sets, vehicles, figures, plush and electronic learning aids.

Fisher Price has been the master toy partner for Octonauts since the launch of the property in 2011, a series that has been met with much success across the US, UK, Europe, Australia and Korea.

The pre-school specialist now plans on launching over 20 new toys in 2016, while it is currently enjoying a successful toy launch in China, with Russia to follow this autumn.

In its fourth season, Octonauts is aired in over 100 countries across the world, including on Disney Channel in the US, ABC in Australia, TF1 in France and Super RTL in Germany.

“We have really enjoyed bringing the underwater world of OCtonauts to life thanks to a globally relevant aquatic and rescue theme that so toyetic that the toys jump out of the show,” said Susie Lecker, EVP chief brand officer, Toybox Division, Mattel.

“Silvergate’s dedication to support Octonauts with continuous new content paired with an aggressive pursuit of content distribution makes them a terrific partner.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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