Flair and Aardman sculpt new deal for Plasticine

Flair GP and Aardman have signed a two-year deal to introduce new licensed lines to Flair’s Plasticine collection. The partnership will introduce two of Aardman’s much-loved animated characters to Flair’s popular heritage collection: Shaun the Sheep and Morph.

Available from July 2022, these licensed sets aim to offer children hours of creative play, allowing them to recreate their favourite on-screen characters.

The first addition to the range will be the Plasticine Shaun the Sheep Farmyard Fun set, which lets kids create their own Shaun the Sheep characters from Plasticine, complete with the illusion of a woolly texture. Once modelled, the characters can be displayed in the fun 3D farmyard scene.

The second line is the Plasticine Morph Animation Maker, which will allow children to create their own Morph – the iconic clay character who made his TV debut on the children’s BBC art show Take Hart in the 1970s and is back in a new Sky Kids series: The Epic Adventures of Morph. Kids can use the props and accessories to create Morph and then place him on the famous desktop scene to bring to life their favourite stop-motion sketches from the hit TV show.

Speaking of the collaboration, Iulia Toader, Marketing Manager, Flair GP, says: “We are so excited to announce this incredible partnership with Aardman. Aardman traditionally use modelling clay for their animations, and the most famous modelling material on the market is Plasticine – so there couldn’t be a better synergy between the brands. We know these lines are going to be a real hit with children and their families.

“The lines will launch during the summer holidays, and with it will come a marketing drive to raise further awareness among children and their parents, to ensure their success at retail.”

Adam Vincent-Garland, Business Development Manager at Aardman, adds: “We’re delighted to be working with Flair GP on these new Plasticine lines. Modelling is integral to the history of Aardman and our best-loved animations, so it really is a fitting partnership – and one that we hope will inspire the next generation of 3D modellers and animators.”

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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