Flair readies for Power Players master toy line launch

Flair is powering up its boy’s portfolio in summer 2020 with the addition of the Power Players master toy line. The collection created by Playmates Toys will include action figures, vehicles and role play accessories.

Power Players is a new action-comedy animation series created by Zag. The new show shifts between the full-scale world of its lead character, Axel and his friends and family, and the world of his toy teammates when he transforms into a living action figure.

The series will debut on Cartoon Network this February.

Flair will launch the Playmates toy line to bring the adventures of the animated series to the playroom. A full range of action figures featuring all the main characters of the show will be joined by Super Feature figures with detailed articulation and electronic elements that will bring the toys to life.

Vehicles will add to the choice, while accessories such as Axel’s Power Bandz and Sword will offer transformation and role-play into the play pattern.

Emmanuelle Cadet, GP Flair’s head of marketing, commented: “We are delighted to be working with Playmates in bringing this collection to the UK.

“The series lends itself perfectly to toy play and with the detail that Playmates puts into its action figures, we have an excellent property to bring to the boy’s aisle.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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