Flair has signed to become the new UK and Ireland distribution partner for a new range of WWE construction figures and playlets.
The collection – manufactured by US toy company The Bridge Direct – is expected to hit stores in late summer next year.
This will include universally compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE Superstars.
Casey Collins, executive vice president of consumer products, WWE, said: "We are proud to be working with The Bridge Direct and GP Flair to launch this new chapter for WWE merchandising.
"We have had tremendous success by teaming with The Bridge in the US and have the perfect distribution channel with Flair to reach millions of WWE fans in the UK and Ireland."
Founder of The Bridge Direct, Jay Foreman, added: "Our new C3 WWE construction series will enable fans to re-create epic matches with some of the most popular Superstars in WWE.
"This will open up a whole new play pattern for the property and a fresh new way for fans to engage with it.
"We are also thrilled to be working with Flair in bringing this to the UK market."
Simon Hedge, managing director of Flair, concluded: "We are all excited to be adding this new WWE collection to our portfolio.
"WWE attract millions of fans that stay loyal to the brand for many years and we believe the construction aisles in all toy retail outlets are more than ready for such a well known addition to their shelves."