NEWS

Flossy and Jim’s Horace & Co storybooks land partnership with AR specialist Bookful

Published on: 28th January 2020

Flossy and Jim has embarked on a new partnership with the award-winning AR app Bookful to bring the Horace & Co storybooks to its mobile library.

Bookful is the brainchild of Inception XR, a content platform that delivers extended reality (XR) to readers. It boasts a library of over 100 books and games for children, creating a universe where books are brought to life in augmented reality.

Under the new deal, the Horace & Co titles will be available for download via the app and will include Horace the Disgusted Hamster, Custard the Wibbly-Wobbly Dinosaur and Where are you Mr Blue?

Each book featured in the app – available on the App Store and Google Play – will allow children to read the story with 3D animations that can be projected in the user’s environment using AR technology. This is supported by a suite of assistive reading functions including narration, subtitles, and interactive activities to engage the reader.

“We are so excited to be bringing books to life through augmented reality, the titles are sure to entertain, educate and delight both children and parents alike,” said Denise Deane, owner of Edutainment Licensing who brokered the deal.

“Bookful is about creating meaningful screen time,” said Benny Arbel, CEO, Inception. “We are on an educational mission to get kids excited about reading, and through 3D and AR reclaim some of the digital screen time for our favourite books and stories.”

The titles are to be marketed to English Language territories worldwide and will also be available in Mandarin, Japanese and Korean for a growing number of distribution partners in Asia and beyond.

RECENT ARTICLES

Countdown to Hong Kong International Licensing Show

The Harlem Globetrotters signs with IMG

Paw Prints Publishing signs Fraggle Rock deal

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey