The character was first launched as an emoticon on Facebook Messenger in 2013.

Fluid World to develop Pusheen licensing programme

Fluid World has been appointed as the official UK agent by Word of Web to develop the Pusheen licensing programme.

Following the huge success of Pusheen’s blog, www.pusheen.com, the character was launched as an emoticon on Facebook Messenger in 2013 and is currently being sent more than 14 million times a day between users.

Pusheen has nine million fans on Facebook, 104,000 followers on Twitter and 70,000 followers on Instagram.

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