Fluid World welcomes Alisha Fallon to licensing team

Fluid World has welcomed a new licensing executive in the form of Alisha Fallon.

With two years experience within the industry, Fallon has worked with both licensees and agents. She also boasts experience in product design.

As well as managing the company’s day to day licensing, Fallon will be working closely alongside Sian Renaud and Caroline Nicholls on the creative side.

Fallon said: “I am really excited to join the Fluid World team, I love its brands, particularly Pusheen, it will be great fun to work with.

“I am looking forward to what 2017 has in store for all of our brands.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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