Forbidden Planet to launch Gudetama and Aggretsuko exclusives with Sanrio

Forbidden Planet has signed an exclusive new deal with Sanrio to launch a new range of apparel and accessories for its popular properties, Gudetama and Aggretsuko.

The new deal will include t-shirts, hoodies, mugs, tea towels, magnets and travel pass holders. They will be available from April in Forbidden Planet stores and

Gudetama launches in time for Easter, with planned activity in the Forbidden Planet London Megastore on Good Friday – aptly renamed Gude Friday. Meanwhile, Aggretsuko will arrive in time for the global launch of its second season on Netflix later in 2019.

“We are really excited about the partnership with Forbidden Planet which is a great destination for these Sanrio brands. Gude-Friday will even see our lazy egg get out of bed and make an appearance for the launch at the flagship store,” said Sabrina Segalov, senior licensing manager at Sanrio.

“Later in the year the rockstar of the Kawaii world, Aggretsuko will launch with the UK’s first range of products, we can’t wait to see this instore.”

Anthony Garnon, licensing and special projects manager at Forbidden Planet, added: “I must resist the egg puns! This is an amazing opportunity to grow our pop culture offering, with two increasingly popular Sanrio properties. Our customers love both already, so it’s great to be able to offer them more, through new designs and categories.

“Post-launch we have themed Gudetama ranges for Halloween and Christmas 2019, and further first-to-market Aggretsuko designs.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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