Ford appoints Earthbound to build out “enormous untapped licensing potential”

Ford Motor Company has made a move to strengthen its brand growth and licensing programme with the appointment of Earthbound.

Earthbound will assume control of the existing licensing programme across all categories including lifestyle apparel, accessories, electronics, auto care and accessories, toys and games and interactive.

Through the new agreement, Earthbound will leverage its product design, retail and brand building experience to build up strong licensing programmes with a focus on product while ‘exploring new opportunities.’

“We are thrilled to be chosen to work with Ford on the next phase of its licensing and brand development initiatives,” said Earthbound founder and co-chairman Jeffrey Cohen.

“We believe there is enormous untapped potential in Ford’s world renowned portfolio of brands and we are excited to work with the Ford licensing and marketing teams to unleash that potential.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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