Former vice president and general manager of global entertainment licensing at Disney Consumer Products, Jonathan Symington, has launched a new consultancy business aimed at building brands through product launches, licensing and international expansion.
Called The Lantic Group, the new hub will be based in LA with a network in the UK, France, Sweden and China and will encourage growth for brands by tapping into tech, entertainment and consumer product sectors.
Boasting over 25 years’ experience in consumer products marketing, media entertainment and brand licensing in Europe, Asia and the Americas, Symington’s Lantic will ‘provide expertise in FMCG, technology, consumer electronics, toys, fashion, publishing, movie and TV studio content promotion.
Prior to creating The Lantic Group, Symington spent over 15 years in key positions at Disney Consumer Products and Disney Publishing Worldwide in Paris, Beijing, New York and Los Angeles.
He played a hand in leading the launch of successful physical and digital Disney-branded publishing programmes like Disney Fairies, Never Girls, Disney Cars and Princesses, as well as the acquisition of new books of leading authors such as Rick Riordan and Eoin Colfer.
He was also responsible for planning and executing consumer product strategies for evergreen brands such as The Muppets and Nightmare Before Christmas; event properties including Cinderella, Priates of the Caribbean and Alice through the Looking Glass; and game-based brands such as Kingdom Hearts and Disney Infinity.
Symington said: “With the launch of The Lantic Group we are excited to help our clients grow their brands through licensing, product launches or international expansion.
“As the rate of innovation and disruption accelerates in the retail and consumer products space, we are here to enable brands to meet their growth challenges.”
Symington will represent various clients at Bologna Children’s Book Fair, London Book Fair, Book Expo America, and Licensing International Expo, including Deer Little Forest.
The Lantic Group is also working with Panini to develop its promotional and customer loyalty programmes with FMCG brands and retailers across the US.