Home / Entertainment / Fox teams with Hood by Air for Empire apparel
Inspired by quotes and characters from the show, the collection spans sweatshirts, dresses, shorts and tops.

Fox teams with Hood by Air for Empire apparel

Fox has teamed with fashion label Hood By Air to launch an apparel range based on the studio’s hip hop drama Empire.

Inspired by quotes and characters from the show, the HBA.EMPIRE collection spans champagne glasses and keychains to newsprint sweatshirts, dresses, shorts and tops.

"For me, it’s all about Cookie," said Hood By Air founder and creative director Shayne Oliver.

"Since the first episode, Wednesday nights have become a tradition for my friends and I. We know every look, scene and catchphrase by heart. When putting this collection together I wanted to shine a spotlight on the characters we loved (and hated) most as well as the moments Immortalised in memes that keep us cracking up all day."

The HBA.EMPIRE collection retails for $15 to $300.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at …