France Rugby names New Era as its official headwear licensee

France Rugby has announced lifestyle and sports headwear company New Era as its official headwear licensee, in a multi-year deal brokered by IMG.

The first collection kicking off the partnership features France Rugby’s iconic blue, white and red logo across five pieces of merchandise. The new line includes the 9FORTY Adjustable, 9FIFTY Snapback and Trucker styles, as well as two beanie models – the Jake Beanie and the Engineered Cuff Beanie.

The 2022/23 collection is available now at and

Further styles will launch later in the year.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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