Five new deals secured across gifting, apparel and other categories.

Fremantle ramps up licensing plans for Classic Danger Mouse

Fremantle Kids & Family Entertainment has added a further collection of licensees to the growing programme for Classic Danger Mouse, based on the original animated series.

New deals include the signing of Wow Stuff as master gift licensee, TVMFashion Lab for apparel, underwear and nightwear, Misirli UK for socks and Paul Lamond for puzzle and card games.

In addition, Casa Chicos has signed up for a retro babywear range.

"The announcement of the new series has reignited a passion for Classic Danger Mouse and we are thrilled to announce these new deals for our dashing spy hero," said Pindy O’Brien, FMKFE VP brand licensing and retail UK.

"Our new partners will create a selection of fantastic retro products that will provide the perfect complement to our existing range."

Existing licensees for Classic Danger Mouse include Global Licensing, Hype, WG Wholesale Gifts, Funshack, Stickems and 151.

A new series of Danger Mouse is due to air on CBBC later this year.

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