The French fantasy TV series, Find Me In Paris – centred on a time-travelling ballet dancer – is heading to BLE this year with a brace of new licensing deals across publishing, stationery, homewares, apparel, toys and footwear.
The series, a co-production between ZDF Enterprises, the National Opera of Paris and Cottonwood Media will be brought to London’s brand licensing stage next month courtesy of its brand management agency France tv Distribution.
Making its mark on the publishing sector, France tv has secured three separate deals for a stand alone tri-monthly magazine with Milan, comic books with Soleil and novels and albums with the leading publisher Nathan.
Meanwhile, in apparel and footwear, Sahinler has come on board for a 2019 A/W collection of daywear, nightwear, lingerie and swimwear, while Royer will roll out slippers, socks, shoes and boots.
In toys, Ravensburger has snapped up puzzles and finally CTI has kicked off homewares with a line of bed linen, blankets, cushions and bathroom accessories. France tv is now in discussion with licensees across back to school , fashion bags, food and drink and more.
Find Me in Paris follows the story of Lena Grisky, a young dancer and student at the school at the Paris Opera, with one secret; she is a time traveller hurled into 2018 by her fiance Henri from 1905 where she is a Russian dancer poised to become the next young star of the ballet.
“Thanks to the main theme of dance, drama and fashion, Find Me In Paris offers many different opportunities to connect with its tween audience,” said Aude de la Villarmois, director of licensing at France tv Distribution.
“We had an overwhelmingly positive response from the licensees who are thrilled to have a brand of such high standard to work with. The high production budget, on-location filming in Paris and the Opera Garnier and the world-class choreography, have made this a compelling brand across all categories.”
As well as airing on France 4, the series has sold to top broadcasters worldwide such as Hulu, NBC Universal, Disney, ABC and VRT.
Consumer products are expected to hit the French market in spring 2019, following its launch on France 4 next year.