Home / Entertainment / French feline brand Catsline taps into UK’s love of pets with LMI

French feline brand Catsline taps into UK’s love of pets with LMI

Licensing Management International has been tapped by the French feline brand, Catsline to head up its UK licensing programme.

Under the deal, LMI will look to grow Catsline’s current portfolio of some 30 licensees with new UK partners. Catsline licensed products are currently sold across Germany, Austria, Switzerland, Russia, Korea, the US and South America.

A unique brand and trademark with an dose of ‘French sophistication,’ Catsline comes with a deck of over 400 designs, each available to be tailored to specific product categories, alongside its own extensive style guides.

Catsline will look to tap into the nation’s love of pets, in particular cats. It is estimated that in the UK, 12 million – or 44 per cent of – households have pets, with around 51 million pets owned. It is believed that cats make up 8 million of the pet population.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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