Frida Kahlo renews partners with Sass & Belle across gifts, kitchen, gardening and more

The licensing programme surrounding the iconic Mexican artist and icon, Frida Kahlo is continuing to grow, thanks to the renewal of a partnership with Sass & Belle and its range of officially licensed gift products for the UK and global markets.

An extension of the partnership brokered by Art Ask Agency, the Barcelona-based licensing agency for the Frida Kahlo consumer products programme, the new Sass & Belle collection now features some 30 new SKUs across gifts, kitchen items, gardening, ceramics, and accessories.

“Sass & Belle’s products are delightful. They have even launched a Frida Kahlo plant mister,” said Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation.

“Since we began transporting our customers to the heart of Mexico around two years ago, our hugely successful Frida Kahlo collection has grown from a handful of products to around 30 skus, with many more ceramics launching in the coming months.”

Daisy Coombes, marketing manager, at Sass & Belle, said: “Here at Sass & Belle we are known for our characterful designs. But Frida has fast become one of our bestselling collections, making her our most-loved character design.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

MGA Entertainment joins forces with Dentsu Inc. for Pui Pui Molcar toy line

MGA Entertainment, the fastest growing and biggest privately held toy company in the US, has …