Genius Brands International, and its wholly owned subsidiary A Squared Entertainment, has finalised a licensing agreement with License 2 Play for the development of From Frank plush toy.
The From Frank plush, will be available for Christmas 2015 through a variety of national stores and online retailers.
From Frank started life as a line of greetings cards but has grown to become a humour character brand with a range of new products set to be introduced in 2015 including books, wall calendars, lottery tickets and puzzles.
“From the first time you see a From Frank greeting card, the infectious humor and good-natured advice offered by this charming canine and his equally adorable animal friends sticks with you,” said GBI’s president of global consumer products, Stone Newman.
“As we grow the brand organically across a wide variety of consumer product lines, it’s important to convey the endearing humor that is the hallmark of the From Frank brand. License 2 Play understands that prerequisite and is committed to ensuring the integrity of From Frank in all its licensed product forms.”
GBI is also currently in discussions with partners to develop From Frank pet products, stationery, party supplies, apparel, accessories, novelty and more.
“We’re very excited to be working with GBI on From Frank as we’ve been following the brand since its first inception as a greeting card line in 2013 at Target Stores nationally,” added License 2 Play’s owner Jayson Esterow.
“We are eager to explore the wide variety of fun, engaging plush toys that lend themselves to the humour of the From Frank brand.”
From Frank brand owner and founder Kate Smith continued: “We are thrilled with the continued expansion of From Frank under the guidance of Genius Brands and have no doubt that License 2 Play will create an amazing assortment of plush toys that embody the core mission of our brand, ‘to make humans smile’."