From the US | Mighty Mojo Toys named plush toy partner for Geronimo Stilton

The Italian entertainment media company, Atlantyca Entertainment has secured a new US toy partner for Geronimo Stilton, bringing its popular children’s book IP into the plush toy sector thanks to Mighty Mojo Toys.

In a deal brokered by the appointed US licesing agency, Firefly Brand Management, the plush range will be based on the series’ cast of characters to the North American market.

Created by Elisabetta Dami, the adventures of Geronimo Stilton and his family and friends have featured across almost 250 volumes, selling more than 175 million copies in 51 different languages around the world. 

In North America, the book series is published by Scholastic for all English speaking countries, making Geronimo Stilton one of the most globally popular kids’ books series.

Meanwhile, Mighty Mojo Toys has experienced its own success on the global stage, having enjoyed a fruitful run of plush lines for the popular children’s YouTube series Booba, PBS’ Super Why, and the Instagram celebrity, Doug the Pug.

The toy firm’s most recent releases include several officially licensed products from Spin Master’s Etch-A-Sketch.

“We’re so excited to be collaborating with the Geronimo Stilton team,” said Arash Maghaddam, CEO of Mighty Mojo Toys. “As fans, we’ve been watching its popularity explode over the years and cannot wait to share what we have in store for Geronimo and his friends.”

Cynthia Modders, president of Firefly Brand Management, added: “We are thrilled to be working on expanding the Geronimo Stilton programme with Mighty Mojo Toys. Geronimo Stilton is one of the best selling children’s books series, the famed mouse journalist is loved by children everywhere, maintaining a huge young fan base who are certainly going to enjoy these devoted character plush and toys.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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