Funko launches into food and beverage with new cereal line, FunkO’s

Funko has launched itself into the food and beverage sector with the introduction of a new line of breakfast cereals.

The pop culture specialist is launching the cereal line this summer featuring characters form its Pop Vinyl figure collection such as Mega Man, Cuphead, Gollum, Jason Voorhees and Freddy Krueger.

The launch was detailed by the company in a blog post earlier this week.

“Funko, purveyors of pop culture and all things awesome, is committed to helping you start the day off right by putting the fun back in breakfast with FunkO’s,” it said.

“And as we all know from Saturday morning commercials; every breakfast starts with a bowl of brightly coloured cereal that comes out of a box with a really cool mascot on the front and a prize inside.”

Each box contains O-shaped cereal in a shade of red, blue or green, plus a collectable figure. Mega Man FunkO’s will be available at GameStop, Cuphead and Mugman boxes will be at Hot topic whil you can get the Freddy Krueger and Jason FunkO’s at FYE.

The company said it plans to add additional cereals throughout the year.

Funko isn’t the first pop culture company to bring nostalgia to the food and drink sector, Last year, Nintendo teamed with Kellogg’s to create a Super Mario cereal with marshmallow power-ups.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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