Flappy Bird, the popular game for mobile devices has been removed fro online stores by its Vietnamese creator, who reveals that its fame "ruins my simple life."
Last week, Licensing.biz posed the question: Is Flappy Birds the next big licensing star? following the game’s phenomenal overnight soar to fame.
Dong Nguyen, who created the highly addictive game in two to three days, was making as much as $50,000 a day from its advertising revenue.
The game has been downloaded more than 50 million times, making it this year’s most popular mobile game.
However, the game’s difficult nature, and similarities to other titles has lead to a barrage of online criticism, speculated to be one of the reasons Dong made the decision to remove his money spinning game.
Several twitter posts from the creator reveal that his decision was not due to legal issues and that ‘he may make a sequel’.
Mr Dong has also confirmed that he will not sell Flappy Bird, but continue to make games.