Gaming phenomenon Exploding Kittens makes licensing move with Universal and Illumination’s Minions

The analogue games manufacturer, Exploding Kittens – recognised for setting the record with the most backed game on Kickstarter to date – is eyeing a new move into licensing with the launch its Exploding Minions game next month.

Developed in partnership with Universal Brand Development and Illumination, the new titles puts a Minions spin on the globally popular card game, bringing in elements from the hit franchise to the tabletop gaming phenomenon.

In an interview with ToyNews, Exploding Kittens international director of sales has hinted that this could be just the start of a new licensing endeavour from Exploding Kittens, who will be measuring the success of the licensed game as a marker for its future pursuits in the licensing space.

“We are trying a few new things as we focus on the UK market this year,” said Hoste. “One of them is that this year, for the first time, we are supplying an entertainment license to the Exploding Kittens franchise. We will have an Exploding Minions game launching this year, in June, as a fun way to reposition the game with a broader appeal.

“It will be exciting to see what that does, and if it is successful we will continue to pursue those kinds of changes within our portfolio.”

Exploding Kittens burst onto the scene in 2015 when it set records as the most backed game on the crowdfunding platform, Kickstarter to date. Six years later, the kittens’ explosion is still expanding with ten games to the company’s portfolio, 45 countries on the roster, and new headway being made in the licensing space, both inbound and out.

The outward licensing and franchise building around Exploding Kittens’ game portfolio continues to gain traction. Further products are currently in development across both the Exploding Kittens and the Throw Throw Burrito (a card game meets dodgeball) for later this year, while the company recently made the move to digital gaming.

Exploding Kittens has become one of the latest tabletop games to make the leap to the Nintendo Switch with a digital version of the game in a move that “has the potential to grow the audience size for Exploding Kittens exponentially.”

Plans are now already in place to bring more of the company’s titles to the gaming platform in the coming months and years, tapping into a strong trend to translating popular physical game titles to the digital space.

Read the full interview with Exploding Kittens’ Joeri Hoste here or in the Spring/Summer issue of ToyNews.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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