Brand International has signed a deal with Bulldog Licensing to produce a new line of footwear and slippers featuring cartoon icon Garfield.
As well as Brand Internations, other partners on board for Garfield include Ravette for publishing, Smiffys for dress up, MGML for greetings cards, wrap, tags and social stationery and J Fox for accessories.
”Garfield is a classic brand that appeals to kids and adults alike, making it a licensees’ dream,” says Bulldog Licensing MD Rob Corney.
“We are very happy that Brand International is joining what is a rapidly growing licensing programme and I’m sure these slippers will fly off the shelves when they hit retail.”
Garfield first landed in 1978 and currently holds the Guinness World Record for the most syndicated cartoon strip.
Away from the page, Garfield has appeared in two live action movies, three CGI movies and a cartoon series.